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Note: This post originally appeared on BreakingTheOnePercent.com, before we merged DollarSprout and BTOP together.
For the first time ever, I’m going to attempt to write an income report from start to finish in just one sitting. It’s also the first time I’ve written in a while, so bear with me if this ends up all over the place.
Since launching DollarSprout back in October 2017, we’ve been fortunate enough to see a lot of success. This past month DollarSprout had over 300,000 pageviews and, combined with BTOP, generated $61,915 in total revenue.
In this report, I’m going to break down what worked, what didn’t work, and where we see DollarSprout going in the future. This income report is going to be different than most income reports you’ll read, for a couple of reasons:
A. I don’t have anything to sell you. The more successful we get, the more I worry these income report will be used to sell somebody a dream. I don’t want that. If you want to start a blog, I will leave this blog tutorial link here once.
B. This will mostly be a stream of consciousness rather than a lot of tactical advice.
But first, let’s look at the numbers.
Traffic Stats:
So what does this mean for us in terms of changes?
To be honest, I’m not totally sure yet.
A few things do come to mind, though:
- Refining our content verticals and creating a writing team of industry experts for each one.
- Redesign category pages and homepage.
- Hire a developer to create interactive tools within our content. We want readers to be able to “play around” with our content rather than just read words on a screen.
- Refine our internal linking strategy and be more intentional with user paths for each piece of content.
This is not an overnight project, or even a year-long project. I can’t even consider it a project, really. It’s more of a new “state of existence” for our business. But, I think you can expect to start seeing noticeable changes in DollarSprout within the next 3-6 months.
A quick note: As I’m writing this, I kind of feel like I’m taking on a pretty critical tone of myself. Full transparency: I think this is a blessing and a curse for Ben and I. We struggle with taking a step back and seeing that, wow, we made 60 freakin’ grand this month from our living room. At the same time, it’s this self-critical mindset and always “looking ahead” that has got us where we are now. Not sure I’m ready to change that just yet, but maybe someday.
Reader Q&A
Before we publish an income report, Ben and I like to ask our blogging Facebook group members about any questions they have. We usually can’t get to them all, but here are some from this month:
How do you justify the time that you spend on different tasks?
This is something I continue to struggle with on a daily basis. I hate to look at everything from a direct ROI perspective because that paints an incomplete picture of what is important and what’s not. For instance, this income report might tangentially lead to an affiliate sale or two on our site, but since I haven’t monetized this article very much, we will probably get nothing out of this, and that’s okay. That doesn’t mean it’s not worth a few hours of my time to put together.
On the flip side, I think that as you are building traction with your blog, it’s absolutely vital that you figure out what moves the needle for you and what doesn’t.
Here are a few things that I see people spend time on that I think they shouldn’t:
- Spending time in Facebook groups when they should be building content or learning a skill
- Responding to emails that don’t warrant or deserve a response
- Buying courses that they won’t implement and then lying to themselves about it
- Creating content that doesn’t have a clear path towards being seen
- Twitter (I’m guilty of this)
How much backlink building do you do and how? Guest posts? Directories?
I’ll be honest, this is where having multiple people helps. Between me and Ben and Megan, we are always on the prowl for backlinks.
Whether it’s hanging out in niche-specific Facebook groups where journalists may be looking for sources from time to time (for us, that’s the FinCon group), or sending outreach emails for guest posts, etc., we are always trying to find new opportunities for links and exposure. I’m sure we have done a couple of directory listings, but I doubt they’ve done much of anything for us since directories have so many links.
I think making “link awareness” a permanent state of mind is the biggest thing for us. There isn’t one tactic that has led to any major breakthroughs, but more a byproduct of jumping on any opportunity we see come up. Over the course of 6-12 months, the results of that labor start to compound.
How you guys optimize posts for conversions once you get them ranking and getting traffic from Google?
For list posts, this is where knowledge of EPCs (earnings per click) comes in.
Say you have 5 affiliates mentioned throughout an article. If Affiliate A has a $1.10 EPC and Affiliate B has a $0.77 EPC, it makes sense to have Affiliate A appear earlier in the article.
People are easily distracted, so having your highest-converting offers appear early is important. That being said, you shouldn’t sacrifice the context of the article for the sake of neatly ordering your EPCs. If it doesn’t make sense to mention a certain affiliate until the end of an article, don’t artificially try to place it at the beginning.
Another thing we do is disable our display ads once articles start to rank well. This not only speeds things up from a load time perspective, but it reduces the number of distractions a reader has to deal with. If you have a post about the best online banks, you want someone to open a bank account through an affiliate link, not click on an ad for cat litter.
When can I expect my beach house?
from Bart Proctor (AKA My Dad)
TBD.
And on that note, I think I’m done with this report.
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